We’ve mistaken being connected for being present.
That’s why we’re getting BRICKED UP.
BRICKED UP is a campaign built around intimacy, using a provocative double meaning to grab attention and reframe what it means to disconnect. The phrase speaks directly to what Brick does, blocking digital distractions, while also nodding to the intimacy, chemistry, and real-world connection that can flourish when our phones are out of the way.
By getting BRICKED UP, we’re not just putting down our phones. We’re making room to be fully present with the people right in front of us.
Introducing BRICKED UP BAR NIGHTS, where awkward silences can’t be filled with a quick Instagram scroll or a text to your friends at home.
Come to the bar with your phone BRICKED for guaranteed entry to a singles night like no other. No scrolling. No swiping. Just the people right in front of you.
Don’t have a Brick? Grab one at the door for 30% off.
BRICKED UP with creators
BRICK gets people offline but that doesn’t mean they don’t love their online community.
BRICK x CREATORS brings Brick together with emerging artists, musicians, and content creators to host intimate IRL experiences. Unlike traditional creator events designed to be captured and shared, these experiences reward people for doing the opposite.
Access is earned by spending time BRICKED. The more hours you log with distracting apps blocked each month, the more chances you earn to unlock the opportunity to purchase a ticket.
BRICKED UP with Ken Eurich
During each event, participating creators will temporarily replace their profile photo with the Brick device. With no explanation needed, the sudden switch disrupts followers’ feeds and profiles, creating curiosity around where they are and why they’ve gone BRICKED.
PROFILE TAKE OVER
