About

Daybreak is a conceptual branding project created to showcase my ability to build a brand identity from the ground up. From naming, logo design, color palette, typography, and brand voice to product packaging and merchandise, every element was developed to work together as part of a cohesive visual identity.

The goal was to create more than just a logo or individual design assets, but a well-rounded brand system that feels consistent, recognizable, and adaptable.

The main applications I used for this project were photoshop and illustrator.

DayBreak is a café designed to create moments of pause in the middle of a busy day. Whether you're enjoying a great cup of coffee, sitting down for a fresh pastry, or simply waiting in line, DayBreak offers a chance to slow down and take a break from the pace of the city.

With locations in major cities around the world, DayBreak is here whenever you need a moment to yourself.