“HUNGER BITES” is a conceptual campaign created for CHOMPS to showcase my ability to develop creative work within an existing brand identity. Building on CHOMPS' messaging around fueling busy lives, the campaign introduces the Hunger Monster, a mischievous character that shows up uninvited when hunger strikes. The goal was to build on CHOMPS' existing brand identity by introducing a recognizable character that brings humor and personality to the everyday frustration of hunger.

The Hunger Monster evolved from a hand-drawn sketch, with its simplicity being intentional. As consumers grow more skeptical of AI-generated advertising, I wanted the character to have a playful, arts-and-crafts aesthetic rather than a highly polished cartoon style.

I primarily used Photoshop and Illustrator, along with Figma Weave to develop campaign swag.